INNOVIA: WHERE SCIENCE MEETS BEAUTY INNOVATION
We’re not your average testing partner. We’re a team of beauty enthusiasts who speak your brand language. We become an extension of your team, collaborating to guide you from concept to impactful launches.
Deep Industry Expertise
With over 35 years of experience, we navigate the ever-evolving landscape of beauty – from cosmetics and skincare to haircare and devices. We understand the trends, regulations, and nuances of the industry to ensure your success.
Science that Speaks to Your Brand
We translate your brand story into scientifically backed claims that connect with consumers and comply with global regulations. We transform complex data into compelling narratives, turning your science into a powerful marketing tool that builds trust and excitement.
Global Reach, Local Impact
We specialize in efficacy testing for skincare, body care, makeup, haircare, and devices. We ensure your claims comply with the most current regulations in key markets such as the US, China, Japan, UK, EU, and India. But our value goes beyond compliance.
TESTIMONIALS
Madhu Punjabi
CEO of Lion Pose skincare at Sephora
Rose and her team have been like an extension of our team. We realized it’s so important to be working with the team at Innovia from the very beginning and we worked with her from concept stage to launch. She helped us craft the right clinical studies to reflect the powerful active ingredients we have in our formula. We ended up with phenomenal clinical results that we’re so proud to show our retailer!
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​Susan Goldsberry
CEO of Project Chemistry
I am thoroughly impressed with Innovia Research Labs’ collaborative and personalized approach to guiding brands through the complexities of clinical testing protocols and report analysis. Their final reports are exceptionally comprehensive, making complex data easily understandable for clients. Innovia Research Labs is a valuable and trusted partner for our brand clients’ clinical testing and claims innovation needs.
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Carly Guerra
Founder of Savoir
Although I had 20 years of experience in luxury beauty sales and marketing, I felt lost when it came to understanding and managing the beauty industry formulation process and landscape. After speaking to numerous people, I found my way to Rose. A well respected leader in the beauty industry, Rose is a force to be reckoned with in both high volume global organizations as well as indie brands. She is strategic and innovative, understanding her client’s needs while offering ideas customized to your brand equity. Rose is not only a true expert in beauty scientific research, she also provides clear and decisive guidance on navigating the complex world of beauty manufacturing and formulation.
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Andrea Barnes
Innovation and Product Development Expert
As an innovation and beauty product developer, I’ve had the pleasure of collaborating extensively with Rose. Her expertise in clinical and consumer testing is unparalleled.Transitioning into my role as a consultant, partnering with Rose and her team at Innovia Research Labs for clinical substantiation has been a standout experience. It’s truly gratifying to have a trusted expert like Rose who understands the unique challenges faced by indie brands but also goes above and beyond to deliver exceptional brand client support to propel their success.
WHERE SCIENCE IGNITES BEAUTY’S FUTURE
Rose Sparacio
Founder & CEO
For over three decades, a spark ignited within me. A passion for science, a yearning to decipher the intricate language of skin and hair. This relentless curiosity led me to forge Innovia, a world where science and beauty collide, igniting innovation that will transform the future of wellness.
My journey wasn’t linear. It was a deep dive into the ever-shifting landscape of clinical R&D. I led global research centers, immersing myself in consumer trends and the art of scientific storytelling. Through it all, one truth became my guiding light: true beauty blossoms at the intersection of science and human experience. It’s not just about formulas and data, but understanding the hopes, dreams, and unique needs of consumers. We translate this symphony of desires into products that deliver tangible results and spark genuine joy.
Welcome to Innovia, where Rose, our President and Chief Visionary Officer, embodies this philosophy. For 38 years, she’s built a legacy of innovation across the beauty and wellness landscape, from startups to Fortune 500 companies. Her expertise in study design, clinical execution, and efficacy testing is unparalleled. She spearheaded the creation of state-of-the-art research centers in global hubs like NY, Tokyo, and Shanghai.
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Rose possesses an arsenal of scientific and industry knowledge, fueling her work across diverse fields. From weaving captivating scientific narratives to deciphering consumer trends, her expertise is a wellspring of inspiration. A published thought leader, her insights are invaluable. She champions the power of translation, not just understanding science, but making it resonate: “You don't just understand science, you translate it!”
Rose is a visionary product architect and strategist. Consumer trends become breakthrough ideas under her watch, brought to life through compelling visuals and narratives. A data-driven growth architect, she leverages consumer insights and analysis to craft winning strategies and well-supported claims for market success.
MEET THE TEAM
Ann: The Skin, Hair and Cosmetic Grading Expert
Ann Martin, Innovia’s Co-founder and Lab Director, brings a wealth of experience to the table. A licensed esthetician for 38 years, she’s a seasoned veteran in the skincare industry. Ann fosters close collaboration with leading dermatologists, ophthalmologists, and plastic surgeons, keeping her finger on the pulse of the latest skincare and haircare advancements.
An Expert Eye: Ensuring Consistent, Reliable Results
Noted for her precise approach, Ann has developed and implemented rigorous expert grading protocols. This ensures the accuracy and reliability of every study Innovia conducts. She oversees and actively participates in a wide range of efficacy and consumer perception studies. Ann’s extensive experience guides product testing process and optimization, overseeing that your products deliver the results that align with your consumer’s desire.
ANN MARTIN
cofounder & lab director
TOM DeSANTIS
lab manager
Tom: Bridging the Gap Between Medical Tech and Research Excellence
Tom seamlessly merges his extensive medical technology background with the world of clinical research at Innovia. His diverse experience, encompassing cardiology, vascular surgery, and endocrinology at Northwell Health, honed his skills and solidified his broad knowledge base. He is also certified in phlebotomy and EKG testing.
Today, Tom leverages his expertise as Innovia’s Lab Manager. He oversees all testing procedures, ensuring accuracy and efficiency. But Tom’s role goes beyond management. He shines as our resident biophysical instrumentation expert. His deep understanding of these complex devices allows him to maintain and troubleshoot them, keeping our lab running smoothly.
Roberta: Your Project Management Powerhouse
Roberta brings a proven track record in project management to Innovia, gained through her experience as a Grant Coordinator at Memorial Sloan Kettering and a Regional Project Manager at Sentinel. She seamlessly bridges the gap between medical project management and the world of clinical research.
At Innovia, Roberta is your one-stop shop for all things project-related. She handles risk management, communication with brands, resource allocation, project planning, documenting study progress, and reporting results.
ROBERTA PRETO
project manager
Deborah: The Recruitment Whisperer for Beauty Insights
Deborah, “The Recruitment Whisperer,” specializes in bespoke panelist recruitment for beauty research at Innovia. She curates a vast pool of qualified participants, meticulously segmented by skin types, shopping habits, and even professions. This ensures a perfect match for any study’s needs, no matter how niche. Deborah goes beyond demographics. She targets specific concerns like crow’s feet or dark circles, delivering precisely selected panels for tailored beauty insights.
DEBORAH CERULLI
recruitment manager
Raquel: Your B&A Transformation Architect
Raquel is your secret weapon for crafting powerful before-and-after visuals that showcase the transformative power of your product.
With a keen eye for detail, Raquel dissects raw photos, pinpointing the key improvements at each stage of product use. Her analysis ensures you receive a clear and concise presentation that captures the progressive transformation your product delivers.
RAQUEL DiROCCO
lab manager
Courtney: Your Clinical Research Guardian
Courtney brings the rigor of pharmaceutical quality assurance to the world of clinical research. Having honed her skills at Citation Health Care, she seamlessly blends pharmaceutical best practices with the demands of clinical trials.
As Innovia’s Quality Assurance Specialist, Courtney is the guardian of our research integrity. She ensures every study meets the highest quality standards, encompassing ethical considerations, data integrity, and strict adherence to Good Clinical Practice (GCP) guidelines.
COURTNEY CUDDIHY
quality assurance
coordinator
Sean: Your Clinical Photography Maestro
With over a decade of experience leading his own production company, Sean is a seasoned photographer who has collaborated with major supplement companies, software firms, sports leagues, and doctors to elevate their visual marketing.
At Innovia, Sean heads our state-of-the-art in-house studio. Equipped with high-resolution cameras, controlled lighting, and standardized backdrops, Sean guarantees consistent, top-quality visuals that capture and represent your product’s transformative results.
SEAN
clinical photographer
