SUPPORTING SKIN AND HAIRCARE EFFICACY CLAIMS
We support claims for face, eyes, lips, neck, décolletage, and body across various categories. We also support Haircare and Scalp Product Efficacy Claims.
Anti-Aging
Fine Lines, Wrinkles, Improvement in Skin Texture, Skin Smoothness, Firmness, Skin Toning and Lifting, Reduction in Undereye Puffiness, Dark Circles, Pore Size Reduction
Oil & Sebum Control
Reduce Skin Surface Sebum, Oil Control, Reduce Appearance of Blemishes, Reduce Appearance of Pores, Reduce Appearance of Troubled Skin, Shine Reduction, Reduction in Inflammation & Redness, Calm/Soothed Skin
Hair Evaluation
Enhanced texture, Softness and Smoothness, Fullness & Volumize, Bounce, Natural Styling, Manageability, Natural Shine & Luminosity, Frizz Reduction & Fly Aways, Odor
Hyperpigmentation
Evenness of Skin Tone, Age Spot Reduction, Reduction of Redness & Inflammation, Reduction in Skin Imperfections
Brightness & Luminosity
Brighter Skin Complexion, Vibrancy, Healthy Glow, Radiance
Scalp Evaluation
Healthy Scalp, Balanced Scalp, Scalp Redness, Scalp Dryness, Oil Reduction
Sensitive Skin
Moisturization 8, 12, 16, 24, 24, 48, 72, 100 hours, Barrier Function, Repair Rate, Barrier Strength, Lock in Moisture, Skin Softness & Suppleness
Makeup Wear
8, 12, 16, 24, 48, 72, & 100 hrs; Even Tone, Wear, Water Resistance/ Proof, Sweat Resistance/ Proof Coverage, Transfer Resistance/ Proof, Rub/Smudge/Crease Resistance/ Proof, Finishes (matte/dewy), Blurs Lines/ Pores, Flashback Resistance/ Proof
