SUPPORTING SKIN AND HAIRCARE EFFICACY CLAIMS
We support claims for face, eyes, lips, neck, décolletage, and body across various categories. We also support Haircare and Scalp Product Efficacy Claims.
Anti-Aging
Fine Lines, Wrinkles, Improvement in Skin Texture, Skin Smoothness, Firmness, Skin Toning and Lifting, Reduction in Undereye Puffiness, Dark Circles, Pore Size Reduction
Oil & Sebum Control
Reduce Skin Surface Sebum, Oil Control, Reduce Appearance of Blemishes, Reduce Appearance of Pores, Reduce Appearance of Troubled Skin, Shine Reduction, Reduction in Inflammation & Redness, Calm/Soothed Skin
Hair Evaluation
Enhanced texture, Softness and Smoothness, Fullness & Volumize, Bounce, Natural Styling, Manageability, Natural Shine & Luminosity, Frizz Reduction & Fly Aways, Odor
Hyperpigmentation
Evenness of Skin Tone, Age Spot Reduction, Reduction of Redness & Inflammation, Reduction in Skin Imperfections
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Brightness & Luminosity
Brighter Skin Complexion, Vibrancy, Healthy Glow, Radiance
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Scalp Evaluation
Healthy Scalp, Balanced Scalp, Scalp Redness, Scalp Dryness, Oil Reduction
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Sensitive Skin
Moisturization 8, 12, 16, 24, 24, 48, 72, 100 hours, Barrier Function, Repair Rate, Barrier Strength, Lock in Moisture, Skin Softness & Suppleness​​​
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Makeup Wear
8, 12, 16, 24, 48, 72, & 100 hrs; Even Tone, Wear, Water Resistance/ Proof, Sweat Resistance/ Proof Coverage, Transfer Resistance/ Proof, Rub/Smudge/Crease Resistance/ Proof, Finishes (matte/dewy), Blurs Lines/ Pores, Flashback Resistance/ Proof
