EXPERT GRADING

Where Science Meets Real-World Experience

At Innovia, we believe beautiful results deserve objective proof. That’s why we offer Expert Grading, a process that goes beyond subjective assessments. Using numerical scales, Expert Grading provides a clear picture of your product’s performance on various skin, hair, and cosmetic concerns, which allows you to confidently showcase the impact of your product with data-driven results.

Hairdresser washing a woman's head at a hair salon

Diverse Panel of Experts

Innovia assembles a team of seasoned professionals — including scientists, aestheticians, and cosmetologists — who bring a wealth of knowledge and experience to the grading process.

Extensive Training

Each expert undergoes rigorous training on a standardized grading scale, ensuring consistency and reliability in their assessments.

Collaboration with Board-Certified Physicians

For enhanced credibility, Innovia consults with board-certified dermatologists and physicians for expanded grading assessments.

Meet the Skin & Haircare Gurus

OBJECTIVE EVALUATIONS
REAL-WORLD INSIGHTS

Standardized Scales

We utilize industry-recognized scales, like the Griffiths Grading Scale, ensuring consistency and regulatory compliance. Think of these scales as a roadmap, guiding our trained experts to objectively evaluate specific aspects of your product’s performance.

Precise Measurement

Anchor points within these scales, ranging from 0-9, allow for accurate and detailed assessment. Imagine these anchors as reference points for positive and negative changes in your product’s effect.

Consistent Evaluation Environment

To ensure reliable and reproducible results, evaluations are conducted in a carefully controlled environment. Lighting, temperature, and humidity are meticulously monitored to maintain consistent conditions for accurate grading.

TAILORED EVALUATIONS

Addressing Your Specific Needs

Expert Grading offers flexibility to customize the evaluation process.
Here’s a range of common scoring parameters we can utilize across the Face, Lips, Eyes, Body and Hair:

FACE

Skin Texture, Pores & Blemishes, Clarity, Radiance, Firmness & Elasticity, Redness, Wrinkles (including Crows Feet, Under Eye Lines, Forehead Lines, Deep Wrinkles), Even Skin Tone, Pigmentation, Sagging Skin

LIPS

Color, Lines, Smoothness, Volume, Firmness, Texture, Lip Border Visibility

EYES

Eyes: Dark Circles (Color), Puffiness, Lid Drooping, Wide Eye Appearance

BODY

Skin Dryness, Texture, Imperfections, Redness, Smoothness, Scaliness, Softness, Suppleness

HAIR

Smoothness, Shine & Vibrancy, Thickness & Fullness, Scalp Health, Frizz & Split Ends, Bounce & Definition

FROM DATA TO RESULTS

Communicating your Product’s Power

By leveraging Expert Grading, you gain valuable, data-driven insights that go beyond the surface. This objective data empowers you to confidently communicate the true transformative power of your products, allowing you to make claims like:

Highlighting

the Data

90% of the panelists demonstrated a reduction in the appearance of under-eye puffiness in just 2 weeks. (Specific percentage with timeframe)
Significantly improves the appearance of fine lines and wrinkles around the eyes. (Qualitative improvement without specific percentage)
Clinically proven to improve overall skin tone evenness, as demonstrated by Expert Grading. (This emphasizes the scientific backing from Expert Grading)

Focusing on
User Experience

Experience a more even and radiant complexion with our clinically proven formula. (This translates the technical claim to user-centric language)
Leaves hair feeling smoother and shinier after just one use. (Focuses on user experience)
Say goodbye to uneven skin tone. Our product delivers clinically proven results. (This positions the product as a solution to a common concern)

Combining Data and User Experience

Clinically proven to improve skin tone evenness, leaving you with a visibly more radiant complexion. (This combines the scientific proof with the expected benefit)
100% of users experienced a noticeable improvement in evenness of skin tone after 2 weeks of using our product, as confirmed by Expert Grading. (This adds data and user experience with a specific timeframe)

By leveraging Expert Grading, you gain valuable insights that go beyond the surface. This objective data empowers you to confidently communicate the true transformative power of your products.