EXPERT GRADING
Where Science Meets Real-World Experience
At Innovia, we believe beautiful results deserve objective proof. That’s why we offer Expert Grading, a process that goes beyond subjective assessments. Using numerical scales, Expert Grading provides a clear picture of your product’s performance on various skin, hair, and cosmetic concerns, which allows you to confidently showcase the impact of your product with data-driven results.
Diverse Panel of Experts
Innovia assembles a team of seasoned professionals — including scientists, aestheticians, and cosmetologists — who bring a wealth of knowledge and experience to the grading process.
Extensive Training
Each expert undergoes rigorous training on a standardized grading scale, ensuring consistency and reliability in their assessments.
Collaboration with Board-Certified Physicians
For enhanced credibility, Innovia consults with board-certified dermatologists and physicians for expanded grading assessments.
Meet the Skin & Haircare Gurus
OBJECTIVE EVALUATIONS
REAL-WORLD INSIGHTS
Standardized Scales
We utilize industry-recognized scales, like the Griffiths Grading Scale, ensuring consistency and regulatory compliance. Think of these scales as a roadmap, guiding our trained experts to objectively evaluate specific aspects of your product’s performance.
Precise Measurement
Anchor points within these scales, ranging from 0-9, allow for accurate and detailed assessment. Imagine these anchors as reference points for positive and negative changes in your product’s effect.
Consistent Evaluation Environment
To ensure reliable and reproducible results, evaluations are conducted in a carefully controlled environment. Lighting, temperature, and humidity are meticulously monitored to maintain consistent conditions for accurate grading.
TAILORED EVALUATIONS
Addressing Your Specific Needs
Expert Grading offers flexibility to customize the evaluation process.
Here’s a range of common scoring parameters we can utilize across the Face, Lips, Eyes, Body and Hair:
FACE
Skin Texture, Pores & Blemishes, Clarity, Radiance, Firmness & Elasticity, Redness, Wrinkles (including Crows Feet, Under Eye Lines, Forehead Lines, Deep Wrinkles), Even Skin Tone, Pigmentation, Sagging Skin
LIPS
Color, Lines, Smoothness, Volume, Firmness, Texture, Lip Border Visibility
EYES
Eyes: Dark Circles (Color), Puffiness, Lid Drooping, Wide Eye Appearance
BODY
Skin Dryness, Texture, Imperfections, Redness, Smoothness, Scaliness, Softness, Suppleness
HAIR
Smoothness, Shine & Vibrancy, Thickness & Fullness, Scalp Health, Frizz & Split Ends, Bounce & Definition
FROM DATA TO RESULTS
Communicating your Product’s Power
By leveraging Expert Grading, you gain valuable, data-driven insights that go beyond the surface. This objective data empowers you to confidently communicate the true transformative power of your products, allowing you to make claims like:
Highlighting
the Data
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90% of the panelists demonstrated a reduction in the appearance of under-eye puffiness in just 2 weeks. (Specific percentage with timeframe)
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Significantly improves the appearance of fine lines and wrinkles around the eyes. (Qualitative improvement without specific percentage)
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Clinically proven to improve overall skin tone evenness, as demonstrated by Expert Grading. (This emphasizes the scientific backing from Expert Grading)
Focusing on
User Experience
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Experience a more even and radiant complexion with our clinically proven formula. (This translates the technical claim to user-centric language)
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Leaves hair feeling smoother and shinier after just one use. (Focuses on user experience)
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Say goodbye to uneven skin tone. Our product delivers clinically proven results. (This positions the product as a solution to a common concern)
Combining Data and User Experience
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Clinically proven to improve skin tone evenness, leaving you with a visibly more radiant complexion. (This combines the scientific proof with the expected benefit)
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100% of users experienced a noticeable improvement in evenness of skin tone after 2 weeks of using our product, as confirmed by Expert Grading. (This adds data and user experience with a specific timeframe)
By leveraging Expert Grading, you gain valuable insights that go beyond the surface. This objective data empowers you to confidently communicate the true transformative power of your products.