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before and after model

MEDIA READY BEFORE & AFTER PHOTOS

Capturing the Journey to Beauty

While numbers and graphs speak volumes in scientific research, Innovia understands the undeniable power of visual storytelling. That’s why we proudly include Before & After photography as a key component of our efficacy testing toolbox, bringing your product’s transformative potential to life in a way that resonates with consumers.

Butterfly
photography studio

In-House
Photography Studio

We’ve invested in a dedicated, professional photography studio equipped with high-resolution cameras, controlled lighting, and standardized backdrops. This ensures consistent, high-quality images that accurately showcase product results.

photographer

Dedicated Professional Photographer

Our experienced photographer, trained in capturing skin and hair nuances, meticulously documents every step of the transformation journey.

Visia capture

Strict
Protocols

We adhere to strict protocols for image standardization, including positioning, lighting, angles, and magnification. This eliminates inconsistencies and ensures the credibility of the before and after comparisons.

CAPTIVATING TRANSFORMATIONS

model and photo

It’s All About Clarity
At Innovia, we understand that B&A photography is a powerful tool for showcasing your product’s efficacy. However, simply receiving raw photos can leave you with the challenge of interpreting the results. That’s where Innovia goes the extra mile. We analyze the results according to each time point, highlighting the key improvements for each stage of the product’s use.​​

UNVEILING THE TRANSFORMATION

Imagine this: Instead of sifting through a sea of images, you receive a clear and concise presentation that showcases the progressive transformation your product delivers. This empowers you to:​

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  • Craft Compelling Consumer Claims: Our data insights help you develop impactful claims that resonate with consumers, supported by clear visual evidence.

  • Navigate to Powerful Visuals: We guide you in selecting the most effective B&A images to use in your marketing materials, maximizing the visual impact of your product’s story.

 

By partnering with Innovia, you gain a distinct advantage: you not only receive B&A photos, but also the valuable insights needed to unlock their full potential. This translates to stronger claims, more compelling marketing materials, and ultimately, a more impactful brand message.

Unveiling the Transformation is All About the Presentation

B&A Eyes 1

Ready to unlock the power of B&A photography?

Explore our Innovia B&A Demo Showcase below!

Panelist E before
Panelist E after
Panelist B before
Panelist B after
Panelist G before
Panelist G after
Panelist A before
Panelist A after
Panelist C before
Panelist C after
heel before
heel after
Panelist D before
Panelist D after
Visia analysis

Beyond the Standard B&A…

VISIA-CR Technology:
In addition to traditional photography, we utilize the VISIA-CR facial imaging system by Canfield Scientific. This non-invasive tool offers fast capture times and utilizes various lighting modes to enhance visualization of specific skin features. VISIA-CR analysis captures a wide range of parameters, providing a deeper understanding of your product’s effect on the skin.

VISIA-CR Analysis:
The VISIA-CR system provides detailed reports on various skin characteristics, including:

Close-Up Portrait

Spots: Measures the size, quantity, and distribution of brown spots, UV spots, and other blemishes.

Natural Beauty

Wrinkles: Analyzes the depth and severity of wrinkles and fine lines.

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Close Up Portrait

Texture: Assesses the smoothness and evenness of the skin surface.

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pores

Pores: Evaluates the size and visibility of pores

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UV spots

UV Spots: Identifies areas of sun damage.

brown spots

Brown Spots: Measures the size and intensity of hyperpigmentation.

red areas

Red Areas: Analyzes areas of redness or inflammation.

Crystal Spheres

Porphyrins: Detects the presence of porphyrins, a bacterial byproduct that can contribute to enlarged pores.

By combining these Visia-CR metrics, we can gain a comprehensive understanding of the product’s effectiveness in addressing visible signs of aging, improving skin clarity, and enhancing the overall appearance of the face.

Visia 1
VISIA wrinkle before
Visia 2
VISIA wrinkle after
Visia 3
spots before
Visia 4
spots after

Our B&A photography services provide you with compelling visual evidence of your product’s efficacy​

  • High-Resolution Media-Ready Photos: Professional-grade images suitable for various marketing channels

  • Visia-CR Analysis: In-depth analysis with detailed reports and customizable lighting modes

  • Customization: Capture photos of the face, body, scalp, hair, and product shots to meet your specific needs

  • Reproducibility: Consistent and reliable image capture across all studies for accurate comparisons

A Comprehensive Approach:
To maximize the impact of your B&A photography, we recommend combining it with our other services:​

skin instrument

Bioinstrumentation: Objective measurement of skin parameters for scientific validation.

skin and hair experts

Expert Grading:
Experienced evaluators assess product performance based on visual and clinical criteria.

woman trying hand cream

Consumer Perception: Valuable insights into consumer experiences and opinions.

Male Photographer

By combining these elements, we provide a robust and holistic evaluation of your product’s benefits.

Woman Applying Face Cream

Showcasing Visible Results​

  • Clear Evidence of Change: Before & After photos provide tangible evidence of your product’s efficacy, allowing consumers to see the real-world results for themselves.

  • Multiple Angles and Close-Ups: We capture images from various angles and magnification levels to highlight improvements in skin texture, tone, wrinkles, blemishes, hair density, shine, and more.

  • Compelling Visual Narratives: These photos create captivating visual stories that resonate with consumers, fostering trust and confidence in your brand’s claims.

before and after face

Beyond the Visual

  • Scientific Rigor: Before & After photography is always paired with rigorous scientific testing methods, such as bioinstrumentation, expert grading and consumer perception to ensure the validity of the observed changes.

  • Ethical Considerations: We prioritize informed consent, privacy protection, and ethical image handling to respect the rights and sensitivities of our participants.

  • Strategic Communication: Innovia guides you on the ethical and effective use of Before & After photos in marketing campaigns, ensuring compliance with regulatory guidelines and avoiding misleading claims.

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